Seeking to contribute value as a CXO or as an employee. Your choice!
Everyone has superpowers.
For 15+ years, I created transformative opportunities based on customer insights, structured, iterative hypothesis-driven approaches to validating solutions - business models, and led cross-functional project teams through development and go-to-market processes.
In 2020, I entered the incredible ecosystem that blockchain technology has generated, starting as an NFT artist and going as a CMO through DEFIs, DAOs, Tokenomics, etc.
I have worked as a Marketing CMO + Creative Director and Content Creator for global firms.
Revolutionizing Super Bowl Advertising with FOX SPORTS
In an unprecedented move, I leveraged the power of digital innovation to bring Super Bowl excitement directly to fans at a meager cost. Integrating a digital character with the renowned Mexican FOX SPORTS hosts created a dynamic and engaging advertising experience unlike any other. This strategic approach captured the Super Bowl's essence and maximized viewer engagement through familiar and beloved personalities, setting a new benchmark for cost-effective advertising in sports broadcasting.
Experience:
CMO + CCO
Creative Business Director
Designer UI, UX, 3D, Graphics, Web + Design Thinking
Head of Product
Marketing + Go.to.Market
Storyteller
Corporate innovator
Blockchain, NFTs, DAOs, DEFIs, Tokenomics, Metaverse, and as an everyday apprentice
CMO + CCO + CEO + FOUNDER.
I worked in different roles, but all related to CEO, CMO, CCO, and Founder.
"Beyond being an employee..."
“Drawing on deep experience, I offer my experience focused on crafting a better future by transforming the narrative around business practices.”
"My approach intertwines the latest design trends, historical art influences, and diverse storytelling techniques to sculpt marketing strategies that not only captivate but convert."
Design Thinker:
"Central to the strategy is the pursuit of purpose and differentiation: Why are we embarking on this? How will we define success? What unique position do we occupy in our industry?"
Psychologist - Marketer:
"By leveraging psychological principles, we forge emotional connections, turning casual browsers into loyal customers and brand advocates."
Business Development:
"My focus is on empathetic communication and strategic execution, ensuring our solutions consistently exceed customer expectations and drive growth."
Storyteller:
"Through compelling storytelling, we engage hearts and minds, transforming our brand into a beacon for those seeking relevance and connection."
Content Creator:
"I wield design as a strategic tool, blending Graphic, Information, UX, and UI design to craft experiences that resonate deeply with our audience."
Corporate Innovator:
"In pursuit of excellence, I employ cutting-edge methodologies to address and navigate the complex challenges that define the modern market landscape."
Chief Marketing Officer:
"As the architect of our marketing vision, I harmonize innovation, strategy, and psychology to position our brand at the forefront of the industry, ensuring we not only meet but anticipate the evolving desires of our market."
Hi, I’m Ricardo!
Seeking to contribute value as a CXO or as an employee. Your choice!